AMAZON
GROWTH
CONCERNS/ REALITY
CONTROL YOUR BRAND
"Selling our products on Amazon will take away sales from brick and mortar stores"
Reality: E-commerce is a growing trend, and more and more customers are seeking out products on online platforms. If your product is not easily accessible, customers will often seek out a competitor. Furthermore, we have seen that excelling on Amazon typically helps increase sales in brick and mortar stores as brand/product recognition grows.
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"We already are selling our product on our own website"
Reality:People typically shop on Amazon due to a combination of ease, quick receipt of product and trust of the selling platform.Amazon has also become a "one-stop shop" for anything from groceries to home decor. Amazon gathers a much larger, natural audience than a brand's individual website. It also legitimizes your brand, as customers have come to expect it on Amazon.
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"Selling on Amazon is too challenging"
Reality: It is accurate that familiarizing yourself with Amazon can be a challenge for those new to the platform. This is why MountainView offers to assist with this task. Our services include optimized listing, keyword ads, reputation management, social marketing and much more to achieve maximum sales on the Amazon platform. ​
YOU WILL BE ON AMAZON WHETHER YOU WANT TO OR NOT
Any individual can purchase your product and list it it for sale on Amazon. Most successful products will end up on Amazon, and often without the brand being aware. It is very common for multiple individuals to list your product for sale on Amazon. Taking a more active role in your products on Amazon reduces risk and takes control of your brand's direction.
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DANGERS of POOR AMAZON PRESENCE/CONTROL
As more individuals sell your product, pricing is often driven down. Many sellers will not adhere to MAP pricing which in turn allows products to be sold less than is found in brick and mortar stores. This can be jeopardizing to these accounts. More individuals selling the product also increases risk of a tarnished reputation. As some sellers will not care about your brand's reputation, there is little focus on quality control and customer service.
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WITH MOUNTAINVIEW, WE VIEW YOUR BRAND AS OUR OWN
With a staggering customer base of over 200 million people, Amazon uses their vast network of distribution centers and fantastic agreements with shipping partners to give your customers the best online purchasing experience possible. There are many advantages to using Amazon’s services, the most important being payment processing, customer service, shipping of products, handling of returns, processing of refunds, storing your products in their warehouse, and FREE two day shipping on almost everything you sell
